MX Player announced that it has crossed one billion downloads on the Google Play Store in over two years of having launched its OTT service.
According to data, there are only 15 non preinstalled apps, worldwide, that have more than one billion+ downloads (70 apps if default Google Apps on Android are included).
In a press release, MX Player wrote, â€śRanking in the same league as office tools such as Microsoft Word, Skype, ShareIt and world-renowned games like Subway Surfers and Candy Crush Saga, MX Player is the most popular streaming platform with over 280 million monthly active users in India and is one of the few entertainment brands to feature on this coveted list of Google Play apps with more than one billion downloads alongside Netflix (worldwide), Twitter, Instagram, Snapchat, TikTok, and Spotify to name a few.
Karan Bedi, CEO, MX Media, said, â€śWeâ€™re very excited to have crossed the 1 billion downloads mark, which is a testimonial to Indian audiences adopting this platform as their preferred destination for all things entertainment. Our vision since the launch has been to cater to the true Bharat and in just over two years since the launch of our OTT offering, weâ€™ve managed to achieve this iconic business milestone. Weâ€™re looking forward to continuing this momentum on the back of compelling content and innovative product offerings in the imminent future.â€ť
A few popular shows that MX Player launched last year include Ek Ti Begum 2, Aashram, High, Chakravyuh - An Inspector Virkar Crime Thriller, Hello Mini 2 and 3 and Samantar 2 amongst others, while upcoming shows include Matsya Kaand and Girgit amongst others. MX also became the worldâ€™s first OTT platform to upgrade its video encoding and compression technology to H.266 (Versatile Video Coding) which slashes data usage for streaming videos by more than half â€“ a path-breaking move in the space.
MX Playerâ€™s content library ranges from MX Originals, MX Exclusives, MX Vdesi - international content dubbed in local Indian languages and branded content as MX Specials. The platform has also expanded its OTT service internationally in March 2020 across 12 territories including UAE, US, Canada, UK, Australia, New Zealand, Bangladesh, Nepal, Afghanistan, Srilanka, Maldives, and Bhutan.