Interviews
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- India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
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- We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
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- Good News Today will be full of compelling storytelling and no debates, says Kalli Purie ahead of launch
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- No brand can build brand value without advertising in TOI and ET, feels Partha Sinha of Times Group
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- How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform
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- A news channel like Good News Today could be a winning formula for advertisers, says Maruti Suzuki’s Shashank Srivastava
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- We need a cleaner, not toxic environment on news channels, says RSH Global’s Poulomi Roy
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- Seven steps to remember when doing a rebranding exercise
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- Good news channel concept sounds interesting and positive, says Krishnarao Buddha of Parle Products
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- Too much negative tonality in news is extremely disturbing, presenting 24x7 good news content is a nice thought, says Harsha V Agarwal of Emami
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- An initiative such as Good News Today may expand TV news genre, says Mediabrands’ Shashi Sinha
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- Good and credible news content plays a big role in deciding ad spend, says Amul's RS Sodhi
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- Dentsu to restructure its India business into seven agency brands spread across creative, media, CXM: India CEO Anand Bhadkamkar
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- Rising Star Awards will be huge recognition for young achievers, says P&G's Maithreyi Jagannathan
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- Indian media should tell full truth, not hesitate to place responsibility for Covid mismanagement on PM’s shoulders, feels Karan Thapar
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- Sunil Jain never let his personal views come in the way of the wholesomeness of The Financial Express: Anant Goenka
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- Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
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- Rising Star Awards will push young media planners to strive for excellence, says Parle's Krishnarao Buddha
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- Media strategy has not become tougher, it has evolved and grown for the better: Mondelez India’s Anjali Krishnan
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- Young media strategy professionals should not get disillusioned by fancy titles: ITC's Jaikishin Chhaproo
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- Smart marketers are increasing budgets on design front to drive preference, desire for products: Lulu Raghavan of Landor & Fitch India
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- Aaj Tak-connected TV is highly effective for advertisers, led to 2.5X brand awareness: Alok Agarwal, CMO, Orientbell Tiles
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- Brands need to look at digital differently; it is much more than just performance marketing, says Group M’s Ashwin Padmanabhan
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- Performance-based marketing is clearly going to be the future, says Sidharth Parashar of GroupM
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- Martech and AI are all good PR talks, profits come from performance: Shashi Sinha, CEO, Mediabrands India
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