How Angel Broking successfully transitioned from a traditional brokerage firm into Angel One, a youthful fintech platform

By Akanksha Nagar

Seven steps to remember when doing a rebranding exercise

By

Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes

By Benita Chacko

Emotional data will be more relevant than big data in 2021, feel BBDO India’s Josy Paul and Suraja Kishore

By Shradha Mishra

In the midst of ‘me-too’ marketing, brands need to be authentic in times of crisis: Derek Pando of Zoom Video Communications

By Akanksha Nagar

Aggregators lack quality, premier news destinations have a brighter future in the long run, says Sriram Hebbar of Times Internet

By BestMediaInfo Bureau

Leadership positions will be represented by a diversely larger specialisation pool, says Paul Dueman of Tilt Brand Solutions

By Shradha Mishra

We are reaping rewards of what we have sown in last five years, say The Womb Co-Founders, Navin Talreja and Kawal Shoor

By Akansha Srivastava

Lockdown will boost online content consumption the same way demonetisation helped e-wallets, says HT Digital's Abhesh Verma

By BestMediaInfo Bureau

Now is the time for OTT players to sit back and rethink their content strategy, says Nachiket Pantvaidya of ALTBalaji

By Nisha Qureshi

Brand safety is very critical in video, especially in programmatic, says Aditya Saxena of iQuanti

By Koustabh Baishya

Print is still relevant in India but companies must start engaging more with audiences on digital, says Ketchum’s top brass

By BestMediaInfo Bureau

Content and distribution are pillars of our growth strategy: Ali Hussein, Eros Digital

By Swagata Panjari

Evaluating opportunities to go behind paywall for all verticals, says Puneet Singhvi of Network18 Digital

By Swagata Panjari

Next phase of growth for OLX to come from Voice, Video & Vernacular, says Sapna Arora of OLX India

By Sunit Roy

Absence of a unified digital measurement system raises confusion: Kieley Taylor of [m]Platform GroupM

By BestMediaInfo Bureau

Integration with JioMusic allowed us to penetrate deeper into markets, says Vinodh Bhat of JioSaavn

By Swagata Panjari

R/GA willing to expand to India, says Barry Wacksman

By Neha Kalra

In long run, subscription model will overtake AVOD, says Manish Aggarwal, Business Head, Zee5

By Swagata Panjari

Digital helps sustain our campaigns at a fraction of cost, says Karthik Raman of IDBI Federal Life Insurance

By Sarmistha Neogy

Mainline ad agencies won't survive if they don't become creatively digital: Rajiv Dingra of WATConsult

By Akansha Srivastava

If efficiency is there then I don’t mind paying programmatic tax: Atique Kazi, MD, Xaxis India

By Roshni Nair

SVOD player Eros Now is now looking at working with brands and advertisers

By Raushni Bhagia

Targeting 8 million paid subscribers by 2020, ALTBalaji to invest Rs 150 crore per year

By Raushni Bhagia

Viewers will pay for good content, ad-driven model doesn’t ensure large revenues: Ali Hussein, COO, Eros Digital

By Raushni Bhagia