'Why Air India must never say Tata to the Maharajah'

By Shivaji Dasgupta

Connected TV and digital getting more streamlined with integrated media planning is the next big wave in A&M industry: Abhay Sawhney of Initiative

By BestMediaInfo Bureau

D+ve: The Design Process – Find the ‘Why’

By

In-depth: Will aggressive advertising spends help crypto brands?

By Akanksha Nagar

In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting

By Akanksha Nagar

Bigg Boss vs cricket: What's the winning proposition for advertisers?

By Nisha Qureshi

Why the Tatas must be careful in merchandising its legacy

By Shivaji Dasgupta

D+ve: The Power of Minimalism in Design

By BestMediaInfo Bureau

Is tokenism the latest variant of Dairy Milk?

By Shivaji Dasgupta

Commentary: Why is Arnab Goswami-led NBF lying about being the first and the only government-recognised industry body?

By Niraj Sharma

I have learnt more from storytelling than classroom learning, says Gaurav Tyagi of Interactive Avenues

By Sneha Srivastava

The next generation will be compared to Aggie and Paddy, which is unfair but they will have to live with it: KV Sridhar on their exit from Taproot

By

How much more do you want to know?

By Shivaji Dasgupta

D+ve: Fundamentals of Good Design

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In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction

By Akanksha Nagar

The agency and client power dynamic

By

Treat each brand as a separate living and breathing entity, says Srinivas Seshadri of Interactive Avenues

By Sneha Srivastava

How Airbnb must inspire brands to defeat the Taliban

By Shivaji Dasgupta

Determination and honesty towards work is key to making it big, says Abhishek Goyal of OrComm

By Sneha Srivastava

Digital Governance: The impact of regulation on OTT and digital content

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In-depth: Why brands are investing heavily in regional ad films

By Nisha Qureshi

D+ve: The art of Typography

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In-depth: Jewellery brands to increase ad spends by 30% this festive season

By Akanksha Nagar

In-depth: FMCG booster dose for India’s adex; sectoral ad spend to be 15% more than pre-Covid level

By Akanksha Nagar

In-depth: How more women-centric ads will benefit automobile sector

By Nisha Qureshi