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Stories by 'Akanksha Nagar'
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
Publishers with the best digital ecosystem will win, says Suresh Vijayaraghavan of the Hindu Group
In Digital
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
Britannia hopes to keep growth graph going in snacking category, goes for mix of traditional, digital
In Marketing
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
Byju's pulling out ads is a knee-jerk reaction; SRK's relationship with brands unlikely to be affected in long term: Marketing gurus
In Advertising
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
Will increase our digital spends by 100% next year, says Mark Moran of Simplilearn
In Digital
Rajasekar KS of Matrimony.com authors a book that reads a husband’s mind
Rajasekar KS of Matrimony.com authors a book that reads a husband’s mind
In Digital
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
Fantasy platforms up ad spends by 70%, expect to acquire 3x more users through IPL
In Digital
In-depth: Will aggressive advertising spends help crypto brands?
In-depth: Will aggressive advertising spends help crypto brands?
In In-depth
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
Brands can avoid trolls with a strong strategy and right content: Kanika Mittal of Twitter
In Digital
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
Amazon, Flipkart to lead Rs 350-crore ad blitz to drive festive sales
In Digital
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In-depth: Mobile marketing to command over 70% of total digital adex as brands increase focus on precision targeting
In In-depth
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
Our ad appeals for more equal space for women in marriage: Mohey on its controversial #Kanyamaan commercial
In Advertising
Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry
Sirona Hygiene bets on print to spark conversations in menstrual hygiene industry
In Print
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
Durex faces flak on social media for tone-deaf ‘sex education’-themed moment marketing
In OTT
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
With 40% spike in ad spends, Livspace bets on TV for first time for its ‘Don’t try this at home' campaign
In Advertising
Why the fashion apparel industry has a ‘plus-size problem’
Why the fashion apparel industry has a ‘plus-size problem’
In Marketing
Why brands shy away from plus-size customers
Why brands shy away from plus-size customers
In Marketing
How Spinny built its brand on the power of radio
How Spinny built its brand on the power of radio
In Advertising
Why Ford India’s exit is a marketing failure
Why Ford India’s exit is a marketing failure
In Marketing
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
In-depth: Advertisers bank on digital-plus-print hybrid strategy to gain traction
In In-depth
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
Buoyed by favourable economic and market conditions, real estate ups ad spends by 20% for festive season
In Advertising
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
Festive season to be key volume-driver for auto sector; EVs to give major push to adex
In Advertising
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
To become one-stop shop for everything fashionable, Bewakoof goes beyond digital; invests in TV, print, OOH
In Advertising
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
As bitcoin becomes the next ‘digital gold’, crypto industry increases ad spends by 4x for festive season
In Advertising
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
Retailers to emerge as large media players in digital advertising space: Taranjeet Singh of Criteo
In Digital
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
Homegrown e-commerce platforms Ajio and Tata CLiQ Luxury likely to match advertising might of Amazon and Flipkart
In Marketing