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Stories by 'Benita Chacko'
Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing
Vedix aims to become Rs 500-crore brand, to spend over 30% of revenue on marketing
In Marketing
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy
Working professionals need courses designed and delivered by domain experts to upskill: Anand Chakravarthy
In Advertising
INS urges BIS to update domestic newsprint specifications as per global standards
INS urges BIS to update domestic newsprint specifications as per global standards
In Print
INS to urge government to increase print media ad spends
INS to urge government to increase print media ad spends
In Print
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
Kids’ genre on TV will continue to grow, OTT unlikely to dent revenues: Sony's Leena Lele Dutta
In OTT
As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences
As podcasts grow beyond English-speaking metro listeners, brands target niche regional audiences
In Digital
Brands bank big on Indian-language digital content, look beyond English-speaking audience
Brands bank big on Indian-language digital content, look beyond English-speaking audience
In Digital
How Google Showcase has changed things for publishers in two months since launch
How Google Showcase has changed things for publishers in two months since launch
In Digital
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
Thums Up evolves from reel-world to real-world heroism with its Olympics campaign
In Marketing
Broadcast industry fears amended Cable TV Rules may lead to censorship
Broadcast industry fears amended Cable TV Rules may lead to censorship
In Television
Moneycontrol Pro aims to fill the gap in the financial information industry: Moneycontrol.com’s Ravi Krishnan
Moneycontrol Pro aims to fill the gap in the financial information industry: Moneycontrol.com’s Ravi Krishnan
In Digital
Language dailies recover from Covid aftermath, expect decent revenue growth in H2
Language dailies recover from Covid aftermath, expect decent revenue growth in H2
In Print
Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
Rewarded ads to drive ad revenue growth in casual gaming sector: KPMG report
In Digital
How micro-payment is playing out for digital publishers
How micro-payment is playing out for digital publishers
In Digital
Despite lockdown relaxations, brands to remain cautious on ad spends
Despite lockdown relaxations, brands to remain cautious on ad spends
In Advertising
DNPA waiting for a discussion with government, will not submit IT Rules compliance details
DNPA waiting for a discussion with government, will not submit IT Rules compliance details
In Digital
Can paywalls save newspapers?
Can paywalls save newspapers?
In Print
Google names grievance officer on website, appointment may not be in compliance with IT Rules, 2021
Google names grievance officer on website, appointment may not be in compliance with IT Rules, 2021
In Digital
The digital divide: Why GEC-led OTT platforms distanced themselves from independent players
The digital divide: Why GEC-led OTT platforms distanced themselves from independent players
In OTT
New IT Rules for digital, social media platforms come into effect today; traditional media houses hope for exemption
New IT Rules for digital, social media platforms come into effect today; traditional media houses hope for exemption
In Digital
Regional OTT steps in to fill vernacular content gap in mainstream platforms
Regional OTT steps in to fill vernacular content gap in mainstream platforms
In OTT
Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
Big media finally holding Govt responsible for Covid mismanagement; the Emperor has been shown to have no clothes, says Scroll's Naresh Fernandes
In Digital
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
IPL suspension short-term setback; will bounce back in better times, feel fantasy gaming platforms
In Digital
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
Covid’s second wave slows down revenue recovery for print but circulation escapes impact
In Print
Ullu launching 2.0 family version, will increase digital marketing spends
Ullu launching 2.0 family version, will increase digital marketing spends
In Digital