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Stories by 'Nisha Qureshi'

: Pan-masala brands may have to leave the idea of using celebrities, say experts
In Advertising

: Bhojpuri category is underserved, there’s history that has been left untouched: Amarpreet Singh Saini of Zeel
In Television

: India seeing a new impact property after a long hiatus, says Viacom18’s Nina Jaipuria on the launch of The Big Picture
In Television

: Viacom18 banks on festive season for Bigg Boss 15 and The Big Picture, expects a good H2
In Television

: Multiplexes eye recovery as cinema advertising set to return with big-ticket releases
In Advertising

: Our aim is to become India’s No.1 agency: Rohan Mehta and Chandni Shah of Kinnect
In Digital

: We aim to create work that becomes the beacon for the next decade: Mukund Olety of VMLY&R
In Advertising

: How Twitter's Super Follows feature will impact the creator economy in India
In Digital

: Bigg Boss vs cricket: What's the winning proposition for advertisers?
In In-depth

: "Not cannibalistic": Chaitanya Divan on whether Prime Video will be overshadowed by other apps on Prime Video Channels
In OTT

: The backstory of how Cadbury recreated its iconic cricket ad from the 90s
In Advertising

: OTT players are spending big on marketing but is it translating into ROI?
In OTT

: It is high time for pan masala brands to reinvent their ads, say experts
In Marketing

: We want to create a space with transparency: Sonya V Kapoor & Amrita Mendonza of M5 Entertainment on content foray
In Digital

: Real estate, OTT, jewellery and e-commerce fuel strong recovery in outdoor advertising
In Advertising

: Creative burnout in advertising: Eight ways to bounce back
In Advertising

: GECs set to grow by 15-20% this festive season
In Television

: Netmeds’ new ad trivialises issue of mental health, say experts and netizens
In Advertising

: Reliance Retail banks on BPL's high brand recall to get customers into the store
In Marketing

: Radio industry pins hopes on festive period for revival
In Radio

: How Saridon retouched its iconic jingle to position itself in the minds of young adults
In Advertising

: Amul topical on evacuation of Indians from Afghanistan divides netizens and industry
In Digital

: Our advertising growth has doubled in the last couple of months: Ajay Bhalwankar of Sony Marathi
In Television

: In-depth: Why brands are investing heavily in regional ad films
In In-depth

: In-depth: How more women-centric ads will benefit automobile sector
In In-depth

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